How a Cooler Company Regained Control of Its Brand Ambassador Program

The challenge

A cooler company came to us with a large brand ambassador program that had become difficult to manage. The company did not know every member on the team, how some participants had been added, or who was actually delivering value for the brand.

The solution

We added the existing members to AmbassadorTrack and began monitoring their social media activity. This gave the company a clearer view of who was actively promoting the brand and who was not meeting expectations.

Using this performance data, the company was able to remove inactive and underperforming members and focus its resources on the ambassadors providing measurable value.

We then worked with the company to create a standardized process for future growth. The new procedure gave every department a clear path to follow when someone expressed interest in working with the brand. Prospective ambassadors would go through the same application, review, approval, and onboarding process before joining the team.

With the new structure in place, the company could:

• Track ambassador social media performance
• Evaluate ROI and program activity
• Identify its most valuable members
• Collect and expand its library of user-generated content
• Add new ambassadors through a consistent approval process
• Manage the entire team more efficiently

The results

The result was a more focused, organized, and accountable ambassador program that delivered consistent results.

With better performance data and a company-wide process in place, the cooler brand was able to improve the quality of its team while growing the program to nearly twice its original size within one year.

Among brand ambassador program case studies, this example shows how the right structure and reporting can transform an uncontrolled group of participants into a scalable, high-performing ambassador team.