The challenge
This outdoor client needed a better way to manage paid television personalities, store associates, micro-influencers, and brand ambassadors. The company wanted more ROI data to support television contract decisions while also growing a store associate program and reducing its reliance on outside providers.
The solution
AmbassadorTrack helped the client monitor its paid television personalities and organize available social media, content, engagement, and media value data. This gave the company additional insights when reviewing performance and making contract decisions.
We also created a feature that allowed the client’s sales team to onboard store associates during retail visits. Associates could access product education, program communications, and preferred pricing.
By integrating AmbassadorTrack with the client’s shopping cart, approved store associates, micro-influencers, and ambassadors could purchase products at their designated price without using discount codes.
The unified program allowed the company to:
- Monitor paid television personalities with better social and media-value data
- Onboard store associates directly during retail visits
- Give associates access to product education and program communications
- Provide designated product pricing without participant discount codes
- Manage store associates, micro-influencers, and ambassadors through one platform
The results
By consolidating reporting, field onboarding, participant education, and purchasing into AmbassadorTrack, the company was able to simplify program management and bring more of the operation in-house.
The client was able to make more informed television contract decisions using additional performance data, while its sales team could onboard store associates directly in the field.
Retail employees gained access to product education and program communications, and approved participants could purchase at their designated pricing without relying on discount codes.
The company also simplified ambassador and micro-influencer enrollment, canceled overlapping third-party services, reduced costs, and brought more of the program in-house.
Among brand ambassador program case studies, this example shows how one platform can improve reporting, simplify onboarding, enhance the participant experience, and reduce operating costs.
See what AmbassadorTrack could do for your program.
See how AmbassadorTrack can help unify multiple participant groups, improve performance visibility, simplify onboarding and purchasing, and reduce overlapping program costs.
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